Sell Dot Relaunch | Copy, Content Production, Strategy
In 2020, I was part of a small but mighty marketing team driving awareness, acquisition, and education for Amazon’s third-party retail marketplace. We took on the mammoth task of refreshing the front door for Amazon selling partner recruitment. We retired the non-descriptive—and nondescript—services.amazon.com, and “Sell Dot“ was born.
Our focus was on onboarding education, improved UX, and discoverability. I owned core messaging, content strategy for educating prospects, and additional video content production for the initial launch. The site eventually launched in 25 countries.
Seller Email Journey Refresh | Copy, Content, Strategy
Also in 2020, I drove a complete content refresh of our full-lifecycle email program, owning content strategy and copywriting, along with creation of fresh video content. Improved open rate, CTR, and HVA adoption.
Display Refresh - Samples | Copy
Plenty of vibrant banner action in 2020 as well, driving traffic to the new site.
Beginner’s Guide | Editor
Oversaw production of this PDF asset for onboarding new sellers, working with an agency copywriter and art director.
Animated Explainer Videos | Copy, Content Production, Music/VO direction
We really leaned into these animated explainers in 2019-2020, complete with developing an extensible illustration style we employed across marketing channels.
